Business-focused Journalist and Content Writer with experience covering several rapidly-changing industries including:
Construction. Fintech. Banking. Retail. E-commerce. Technology. Web3.
A selection of my most memorable issues and cover stories as Editor of this industry-leading magazine in the Middle East.
As a business journalist, I regularly explore industry trends and speak to top innovators and thought-leaders.
A selection of my most popular short-form blog posts written and published as Editor of Seamless Xtra.
Experienced in using social media posts to grow traffic and increase online user engagement.
Getting clicks through attention-grabbing headlines and newsletter content has been an important part of my journey as an Editor and Copywriter.
Language and tone is critical when selling a product or service. The value of short, compelling copy that taps into the psychology of the reader cannot be understated. Here are some personal examples: